Evaluation- Target Audience: who and how

Audience Approach 

ln order to assess our potential audience, we decided to research what sort of people would be interested in action/thriller films. Generally speaking, action/thriller films are targeted at young men aged about 12 - 30. Since our film is a 12, it is less likely that people younger than that age will watch our film. However, we decided to do our own research to see how true this would be. Below are our findings from the surveys.

These findings confirm the belief that males prefer action/thrillers more than females do, which is shown by the fact that 9 males listed action or thriller as their favourite genre compared to 5 females. However, the result for age was different compared to expected, as the age for both genders is very spread out. One interesting feature is that thrillers are enjoyed much more than action, which suggests that the combination of the two genres is likely to attract a larger and more varied audience of all ages.

Audience Attraction:

We decided to create our poster in order to attract an audience to our film. We ensured it would match the genre by both looking at genre conventions and asking people what our poster sketches suggested about our film. This was, in fact, how we decided to scrap our original plan - when asking around, people thought the idea sounded more like the poster for a horror movie, which is not what our film is. We therefore came up with another sketch, and showed it to the people who took our survey. We recorded the responses, and found that the majority of people recognised it as being an action/thriller, although a few still thought it might be a horror. We then asked if they would want to see this movie, and those who enjoyed action/thrillers said that they would. This shows that it would be a good way to attract an audience.

Another way in which we could have attracted an audience would have been by producing a trailer showing some of the good (but obviously not best) moments of our film. We would need to intrigue them in a way that would make them want to come to our film and without giving the whole plot away as some trailers do. This would be a good way to captivate an audience and draw them to our film.